Astrid is head of the European Creators' Lab, and a passionate networker and supporter of the international XR community. She works at the intersection of innovative technologies, creativity and narration and is the founder of Ionda GmbH. With nearly 20 years in the film industry she also looks back to a series of internationally awarded feature films she produced until 2013. Astrid innovated the First Movie Program and coached several years media professionals on their way from finishing film studies to debut feature film, curated international conferences and was the director of the Virtual Worlds Festival in Munich. She developed industry specific training formats and loves the challenge of being at the spearhead of innovation to guide the future of storytelling.